How to Choose the Right Display Rentals for Your Next Trade Show

Trade shows in Chicago are bursting with opportunity. But with so many exhibitors, you need to stand out. Choosing the right display rentals in Chicago, IL, can help you attract visitors, promote your brand, and make your event a success. At Stevens Exhibits, we know the city’s trade show scene well. Let’s explore what makes an effective trade show display and how to select the best solution for your needs.

Know Your Display Options

Trade shows offer a variety of display rentals. The main types include modular exhibits, portable displays, and custom booths. It’s important to know what each type offers:

• Modular Exhibits: Modular displays can be reconfigured in different ways. These flexible setups are ideal if you attend multiple events because you can adjust the booth size and design as needed.
• Portable Displays: Portable options are lightweight and easy to set up. Items like banner stands and pop-up walls work well for smaller spaces or tight budgets. These displays are perfect if you need something fast or plan to handle transport yourself.
• Custom Booths: Custom booths are designed just for you. They offer unique shapes, eye-catching elements, and specialized branding. While they can be more expensive, they make your business stand out in a crowded hall.

Decide which type best fits your size needs, event goals, and resources.

Match Booth Size to Your Goals

Events in Chicago come in all sizes. So should your booth. Before picking a display, know your space and how you want to use it.

• Small Booth (10x10 feet): Ideal for new businesses or those looking to make a focused impression. Portable displays or simple modular setups work well here.
• Medium Booth (10x20 or 20x20 feet): Offers room for demos, product displays, or visitor seating. Modular exhibits shine for these spaces due to flexibility.
• Large Booth (Over 20x20 feet): Supports big activations, lounges, or private meeting space. Custom booths are perfect to make a bold, creative statement.

Always check the event’s official exhibitor guide for exact space details and booth restrictions. This prevents costly surprises on show day.

Consider Event Requirements

Each trade show is different. It’s smart to ask questions before booking your rental. Some things to consider include:

• Venue Rules: What setup times, fire codes, and height limits must you follow?
• Power Needs: Will you need lighting, screens, or charging stations?
• Shipping and Labor: How will your display get to the venue, and who will set it up?
• Display Location: Are you on a corner, in an aisle, or next to competitors?

Knowing these answers helps you select a display that fits and follows all rules.

Make Your Branding Stand Out

Your display rental should help people recognize your company right away. Use these tips to make your brand memorable:

• Logo Placement: Put your logo up high and at eye level for the best visibility.
• Bold Colors: Use your brand colors to create energy and excitement.
• Clear Messaging: Feature short, catchy slogans that explain what you do.
• Lighting: Highlight graphics and products with good lighting.
• Interactive Elements: Add screens, product demos, or touchscreens to invite visitors to engage.

Branding and booth design go hand in hand. Whether you use a modular, portable, or custom display, make sure your setup supports your business goals.